Lexington School District One’s (SC) Office of Food and Nutrition Services are implementing some really exciting promotions in their cafeterias, and they are seeing all of their hard work pay off! One of their many events is the “Birthday Rice Krispies Treat® Day,” which is held monthly at their district’s elementary schools.
Even though the event is tied to students’ birthdays in that month, all students are encouraged to participate, and for every lunch purchase, students receive a free Whole-Grain Rice Krispies Treat®. Parents are invited to attend this highly anticipated event, which is included in the district’s menu calendar. They even setup a “selfie station” to take pictures with fun props! The department’s Marketing Specialist, Ashley Summers, has seen meal participation rise on Birthday Rice Krispies Treat® Days, and noted that sales were “through the roof” after one of the events at Deerfield Elementary School.
Congratulations to Ashley, Director of Food Service and Nutrition Pat Carter, and the entire team at Lexington School District One for making healthy meals fun for your students! We will be sharing more exciting marketing ideas from Lexington School District One, so be sure to stay tuned to our blog for more ideas you can try in your own cafeterias.