Innovation Brewing to Increase High School Milk and Breakfast Sales

In honor of National Dairy Month, we’re sharing how these high schools increased milk sales and breakfast participation while getting students involved! 

Getting students to drink milk can often be a challenge, especially at the high school level. June is National Dairy Month, so it is the perfect time to implement creative strategies to increase milk sales. A rising trend among high schools is starting a coffee cart in order to increase milk sales and overall breakfast participation. Instead of making a stop at Dunkin’ Donuts or Starbucks before school for coffee and breakfast items, students can choose a more nutritious option conveniently located on campus.

Right outside of Cleveland, OH, the Mayfield High School Student Council led an initiative to bring “Cat’s Coffee Bar” to campus. With the help of the Mayfield School Service Department, the school was offered a $5,000 grant from the American Dairy Association. Students can choose from four 12-ounce coffee choices for $2.00 or $1.00 with a breakfast purchase. Soy milk and seasonal flavor are also available. All items sold at these coffee bars must meet USDA school meal and Smart Snack guidelines. These guidelines regulate the amount of milk, sugar, and espresso allowed as well as beverage sizes.

Cat’s Coffee Bar opened at the end of January 2017 and in just four months the cart served 229 gallons more milk than over the same time period last year. Also in that time period, 1,554 more breakfasts were sold than the previous year—that’s 14 more breakfasts per day!

The benefits of coffee carts go beyond sales. Like Mayfield, many coffee carts are run by the student council or business classes and clubs. For example at Fairmont High in Kettering, OH, Marketing Club Students operate the coffee bar in exchange for a stipend to the Marketing Fund and Digital Design students created the logo for their, “Korner Café.”

Whether you’re starting your own coffee stand or another grab-and-go breakfast program, the biggest lesson we can learn from Mayfield and Fairmont is that involving students in creative nutrition programs can yield amazing results!

Grants for these programs can be obtained from various sources including the America Dairy Association, Dairy MAX, and Statewide dairy councils. Learn about more ways to promote milk sales during National Dairy month here!

Fuel Up to Play 60 Promotes School Breakfast

The School Nutrition Association and National Dairy Council have teamed up with NFL Play 60 to enhance school nutrition programs.  Play 60 encourages kids to get a healthy amount of exercise each day, and promotes an active lifestyle.  The program is also helping schools promote their breakfast and lunch programs.  New features include the ‘Grab and Go’ breakfast campaign that allows more children access to a healthy breakfast.  According to WebMD, eating a regular breakfast will improve concentration, strength, and most pertinent to school nutrition programs, help maintain an individual’s healthy weight.
Fuel up to Play 60Another approach being taken is the ‘Breakfast in the Classroom’ initiative.  Experts are convinced that setting aside a few minutes in the beginning of the day will lead to a more productive rest of the day.  This approach is projected to improve productivity, student energy, and first period punctuality.

Fuel Up to Play 60 is in its early stages, and you could be the first to get it implemented in your school system!  Click here for an application for NFL Play 60 funding, but hurry!  The deadline to sign up is November 1st.